As part of the Positive Childhood Alliance Georgia rebrand, we are excited to introduce Blue as our new brand ambassador.
Inspired by the timeless comfort of a teddy bear, Blue symbolizes joy, resilience, and the carefree spirit of childhood. With a mission to spread positivity and hope across Georgia, Blue will make special appearances at outreach events and community celebrations, reminding us of the power of strong families and bright futures.
Blue is the most popular color worldwide and has a positive connotation across cultures. It is also associated with calmness and peace and is observed in nature. Blue represents the sky and the sea, sending imaginations soaring toward expansive spaces and carefree days.
Naming our new mascot, Blue, reminds us of all these things and the color associated with Wear Blue Day, which is nationally recognized on the first Friday of April to kick off Child Abuse Prevention Month.
Rebranding from Prevent Child Abuse Georgia to Positive Childhood Alliance Georgia reflects a renewed vision of hope, collaboration, and positivity. While our name has changed, our mission remains steadfast: ensuring all children can grow up in safe, loving environments.
Join us in welcoming Blue—a symbol of our continued commitment to Georgia families.
