Child abuse prevention leaders from across the state gathered in Macon on Feb. 21 for the semi-annual Prevent Child Abuse Georgia Director’s meeting.
Held at the Methodist Home for Children & Youth, PCA Georgia provided updates to council directors, staff, and Department of Family and Children Services Prevention and Community Support Section representatives.
Attendees heard about PCA Georgia activities, including communication initiatives, Find Help Georgia, Strengthening Families Georgia, Georgia Family Support Network, the state Child Abuse and Neglect Prevention Plan, and the annual conference.
According to PCA Georgia Executive Director Jennifer Stein, the training supports efforts to connect storytelling with fundraising and raising awareness.
“We polled our councils last year to plan for this training,” Stein said. “This subject matter is key for all of us in the prevention space. Stories connect people to the importance of this work. If you can share why prevention is important through a compelling narrative, it can propel positive outcomes for children and families.”
Faculty member Brenda K. Johnson, representing the Nonprofit University at the Georgia Center for Nonprofits, led the workshop.
Johnson realized early in her fundraising career the transformative power of storytelling.
“Donors don’t just give to statistics; they give to stories,” Johnson said. “When nonprofits share compelling narratives that showcase impact, resilience, and transformation, they bridge the gap between their mission and the hearts of their audience.”
In the nonprofit realm, storytelling isn’t a luxury, she added. “It’s a strategic imperative. Whether it’s rallying volunteers, raising funds, or advancing change, stories propel action. They turn potential supporters into passionate advocates. Let’s continue weaving narratives that ignite hope, spark change, and transform lives.”
